A middle-class clan from the Northeast is suddenly thrust into the world of the super rich. Sequestered in a 20,000-square-foot mansion on a 40-acre estate in Palm Beach, they are observed by around-the-clock cameras. They compete in high-society challenges for cruises on luxury yachts, private jets and spectacular prizes and ultimately, for control of the one million-dollar fortune. A full-service professional staff is at their beck and call, including a butler, personal trainer, stylist, kitchen staff, personal secretary, housekeepers, manicurist, tennis pro and countless others — all used to working with high-end clientele. Unbeknownst to the 10 contestants, the staff picks the winners and losers, and the losers must remain in the house to watch the remaining contestants duke it out.