Organic mountain farmer Christian Bachler and “Oberbobo” Florian Klenk, editor-in-chief of the Viennese magazine “falter”, argue in front of 100,000 viewers on Facebook about the responsibility of farmers for their cattle. This creates a friendship. When the bank wants to auction the farm, Bobo starts a fundraiser. 13,000 people follow the call and donate 420,000 euros, the farm is debt-free. A modern fairy tale that changes both of them: Bobo and the farmer are now fighting together for sustainable agriculture.